This business was born with the participation of a group of Indigenous women from La Guajira, in one of incubation and acceleration programs created by a sustainable company.
From May the 22nd to June the 26th of 2021, more than 20 businesses received training sessions, mentoring and investment opportunities, with the support of around 60 facilitators and field leaders who took part of the program.
Del Alma Productions team focused on a team of 3 beautiful Indigenous women that participated during the process. Along the way, we gave strength to their business idea until now, where they present themselves as women that weave with all their heart, and are interested in promoting cultural heritage to all those who are seeking to connect more with the traditions of La Guajira. Through this business, the empowerment of women in the community will be aroused and the quality of life of the families will be improved.
We contributed to this business idea with social impact not only from the entrepreneurship training side, but also from the brand creation and identity side (concept, name, logo), digital communication and photography.
If you want to know a little more about them, visit their IG account @artesanias.je