Casa Bonita Lifestyle is a shop located in Melbourne, Australia that exhibits handicrafts, produced with sustainability in mind, by the Indigenous communities of Colombia and Ecuador. Its business model is based on an inclusive and innovative concept that empowers Latin American and migrant women to spearhead their own projects.
We assisted with the brand strategy by revisiting its logo, brand concept, communications guideline, strategy and content for social media, as well as photography shoots with artisans from overseas.