Human beings have adapted to a new form of communication: audiovisual. Whether it´s images, sounds, illustrations, music, or videos, it must always be dynamic and attractive, because in the eyes of any audience it will always be a priority to process the one that attracts the most attention and is easy to relate with.

Although audiovisual communication plays a crucial role in the lives of all human beings, it is even more important for companies and organizations. A clear example was the global campaign “Save Ralph” created by HSI (Human Society International), which showed the reality of animals that were used as laboratory tests for cosmetic products. The audience received Ralph’s story very well and a collective consciousness was generated that even triggered the creation of movements that supported the production of commercial articles free of animal cruelty. Visit this link if you haven’t seen it yet https://bit.ly/3p5wBqj

We now know that a photo or a video has the power to change the history of a person or a company, so the content generated within the framework of audiovisual communication is very powerful and should always be used responsibly and with a well-defined goal. This is why at Del Alma Productions we seek to provide our clients with content that inspires and impacts people, that has a human purpose, and that creatively tells a story from the soul.